What's the difference between Marketing and Design?

Your Marketing Sucks

Most businesses marketing sucks. It's OK to admit it, that's the first step to fixing your problem. Most businesses idea of marketing is a tedious combination of blind advertising and internal struggles from members thinking they know whats best based on outdated ideas.

It all begins with your product. If you don't have a great product it doesn't matter how much marketing and advertising you invest in it. But a good design can make all the difference. The best approach for working with a new product involves design thinking.

In today's high-tech, start-up communities–design thinking is well understood and appreciated. It's not about marketing vs design. True, marketers and designers have different mindsets but the real difference is in how they approach finding a solution to a problem.

Design thinking is not just good marketing. It’s a fundamentally different way of approaching problems within your business.

3 Things You Should Know About Marketing To Millennials

Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000.
We live in an information age, and Millenials use it to their advantage.
With the digital world literally at our fingertips 24 hours a day, the first thing we do when we want to learn more about something is Google (or Yahoo or Bing) it. If you don’t have a robust (mobile-friendly) online presence – chances are no one is going to give you the time of day.

What You Need to Know About Vinyl Wall Graphics

Custom vinyl wall graphics are a great way to display important information, add branding, or personalize your walls.  Choose from either permanent or removable material to create a beautiful graphic or sign that will stick to a variety of surfaces. 
Creating a vinyl graphic can be a bit tricky, so we’ve created this guide based on previous customer questions and concerns. Here are our tips and tricks for getting the best results.

Expert Logo Design

Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to designers they represent the challenge of incorporating our clients' ideologies into one single graphic.

No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher.

More logo designs are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out in a sea of identities? And how do we create something quickly while retaining quality?

Let us help you realize your idea of your brand. With three options to choose from you will find the right logo service that fits your budget. Contact us today!

The Better Business Brochure

No matter what industry you’re in, having a well designed brochure that highlights your products, your services, and your purpose is crucial in reaching your audience offline. As many as “21% of Americans have never visited a website, sent an email, or used a search engine,” says Lorraine Thompson at MarketCopywriter Blog. “Many more use the Internet infrequently. For these consumers, online browsing requires dusting off and booting a PC and conjuring correct search terms.”

Simply knowing the positive potential of a brochure doesn’t mean you’re going to produce an effective brochure. In fact, 99% of brochures created by small business are not effective. Why is this? How can you make sure your brochure is a powerful marketing tool?

Order your custom designed brochure here with free shipping!

Here we outline 12 do’s and don’ts for the better business brochure:

Why Business Cards Still Play a Pivotal Role in Today's Networking

Why has the simple 3.5x2” business card survived the digital age while companies like Borders, Tower Records, and other national chains closed their doors? It’s really amazing when you think about it. We went from these little paper cards, to beaming and bumping and then came the vCards. And while all of those still exist in some form, business cards are by far the best way to connect with someone personally and leave a great impression.

The big reason, in my opinion, would be that while we still have our unique websites and Powerpoint presentations, we still want something tangible to hold in our hands. More importantly, you are able to draw a number of conclusions about a person based on the paper used, the design, and the colors of the ink.

The are also great conversation starters. During the time it takes to fish your card out of its hiding place you have the unique opportunity to engage the person you are interacting with. They in turn have to take the time to receive the card and put it somewhere, all while talking about your respective businesses.