Your Marketing SucksMost businesses marketing sucks. It's OK to admit it, that's the first step to fixing your problem. Most businesses idea of marketing is a tedious combination of blind advertising and internal struggles from members thinking they know whats best based on outdated ideas.
It all begins with your product. If you don't have a great product it doesn't matter how much marketing and advertising you invest in it. But a good design can make all the difference. The best approach for working with a new product involves design thinking.
In today's high-tech, start-up communities–design thinking is well understood and appreciated. It's not about marketing vs design. True, marketers and designers have different mindsets but the real difference is in how they approach finding a solution to a problem.
Design thinking is not just good marketing. It’s a fundamentally different way of approaching problems within your business.