3 Things You Should Know About Marketing To Millennials
Millennial. A term first coined by Neil Howe and William Strauss in 1991 in their book “Generations” to describe the generation born between 1980 and 2000; however, the most common birth range for the generation also known as Generation Y is 1982-2000.
We live in an information age, and Millenials use it to their advantage.
With the digital world literally at our fingertips 24 hours a day, the first thing we do when we want to learn more about something is Google (or Yahoo or Bing) it. If you don’t have a robust (mobile-friendly) online presence – chances are no one is going to give you the time of day.
You need to make it easy for people to interact with your brand…where they choose. That means on your website. That means on social channels – and yes, you should be active on them. Users want to know they can trust you, that they can learn or gain something in return for the follow, their time, or their money.
They’re Not All the Same. Don’t Expect a Single Approach to Work.
Just as a sales person learns to approach accounts in their own unique way to maximize the results of a relationship, marketers have quickly learned about the need to approach their audiences in the way that is most relevant to them.
You must utilize multiple channels to reach this generation. The absolute best way to get some peoples attention is by hosting, participating in, or sponsoring a podcast. Others love checking their mailbox. For some, Twitter or Pinterest are probably your best bet for reaching them online.
Print is Still a Viable Medium to Reach the Millennial Generation
At heart they may be digital natives, but that doesn’t mean they can’t be effectively reached with print. Thriving on the best of both worlds – you can use that to your advantage.